We live in an algorithm-driven narrative environment where storytelling is an essential tool to stand out. The birth of Artificial Intelligence may make it more challenging for your message to have an impact in this new digital era, raising the question:
What’s the point of telling stories if machines can do it too?
Can we differentiate ourselves from them?
In this book, Víctor Gay Zaragoza, an expert in communication, brand narratives, and storytelling, reveals how the rise of AI presents challenges but also great opportunities to enhance your communication, enabling you to amplify the best aspects of your style to reach where AI cannot, use your experience as a foundation for creating effective and inspiring narratives, and learn to train AI for your narrative purposes.