After working for six years in the world of sports journalism at the Marca newspaper, he decided to write a different kind of book. One in which he breaks with the clichés that we often find in personal development books: ‘if you want you can’, ‘get out of your comfort zone’, ‘inside you is everything you need’ where the author exposes practical techniques to apply on a daily basis. 

He founded a production company dedicated to the creation of content on the internet and launched several YouTube channels that have allowed him to create a platform of more than 104,000 subscribers and deepen something he considers fundamental: marketing and community growth.